Reaction on "Facebook's facial recognition: Privacy invasion?"

According to“Facebook's facial recognition: Privacy invasion?" which is an article published on the ninth of June,2011 by The Week magazine , a crusade
is up against social networking sites especially Facbook because of the new introduced electronic  feature “ Tag suggestions" which allows Facebook data base to automatically identify people in  uploaded photos using  facial recognition software and tag them to whom it
matches  . European Union regulators attacked this new service calling it an
invasion of privacy looking at how FB sitting for this feature as  default without the user
permission as Rep. Edward J. Markey (D-Mass.) a EU regulator claims, he said "it should be able to stand on its own, without an automatic sign-up that changes users' privacy settings without their permission."  FB company responded to these accusation by explaining that introducing this feature was a reaction on users complains about how the process of tagging their friends is becoming more irritating . Also, FB adds that it can be easily disabled which will make it useful to whom chose to use and not to those whom chose to ignore  .Another major companies mentioned in the article to support both parties
allegations , for instance, Google company choose to ignore the service , while  Apple company
actually reported recently  to purchase Rose polar rose company which is a facial recognition
company .

Considering that I am a facebook user myself , I tend to look at the whole process of adding new features as a way to enhance the service provided which will be based on several surveys and customers opinions, such a move will cost millions and millions of dollars , which indicates that FB must have done their researches to satisfy the majority of their customers , Also , in order to satisfy the minority of their users , the feature can be easily disabled , which absolve FB from any blame because nothing is done against the user well . So basically it is a win win situation for the new feature users and ignores .